High Noon is ONLY for Cowboys...

Timing is everything when you're shooting and unless you're in an Old Western, you'll avoid High Noon...

But seriously, the time of day you take your pictures can make a big difference in the results you get. For photos at the beach or around water, the best time is early morning or late afternoon. At these times the light is "warmer" (more orange) adding a nice healthy glow to skin tones. (It's a science thing...) Mid-day sun can be harsh and unflattering, but if you must shoot an noon, find a shady spot under a tree, or maybe a porch or canopy. Those "lazy hired hands" can stand to the side and hold a piece of white board or a white pillowcase to reflect light back to your subject and fill in hard shadows.